OCPM - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 18 Jun 2013 22:56:29 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 VIDEO: How To Use Facebook’s Conversion Tracking Facebook recently launched a new conversion metric, making it easier for businesses to tell if users made purchases based on advertisements on the social network. Social media expert Jon Loomer illustrated how businesses can use this new practice to create offsite pixels, which signal events that happened while users browsed websites.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/video-loomer-conversion-tracking_b109215#disqus_thread http://allfacebook.com/video-loomer-conversion-tracking_b109215 http://allfacebook.com/?p=109215 Thu, 24 Jan 2013 13:19:01 +0000 Facebook Launches New Conversion Measurement In an effort to help marketers better track sales, Facebook launched a new conversion measurement Tuesday, allowing advertisers to measure the return on investment of their Facebook ads by tracking user actions such as registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and switches to another to make the purchase.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/facebook-conversion-measurement_b108996#disqus_thread http://allfacebook.com/facebook-conversion-measurement_b108996 http://allfacebook.com/?p=108996 Tue, 22 Jan 2013 14:51:14 +0000