Offensive Content

Facebook Rejects Ad Campaign For Use Of ‘Juvenile Boobies,’ Which Are Actually Birds

AbbottsBooby

Facebook rejected an ad campaign that referred to “juvenile boobies,” saying that its advertising guidelines prohibit “addressing the age, gender, or sexual orientation of users on Facebook.” While this may seem like a reasonable response by the social network, which has been under fire recently for having ads appear adjacent to objectionable content, the issue in this case is that juvenile boobies referred to young members of the Abbott’s Booby bird species.

Read more

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!