Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.
Social marketing platform Offerpop introduced the latest application to take advantage of Facebook’s relaxed guidelines on promotions, the Poll app, which allows page administrators to create mobile-ready polls on the social network.
The City of New York launched its second annual #LoveNYC Instagram and Twitter photo contest, this time expanding its reach to Facebook since the social network started using hashtags.
Residents can upload their photos showcasing their favorite aspects of the city’s five boroughs under the hashtag #LoveNYC for a chance to serve as an “Instagram Ambassador” for the city’s official Instagram account. The city will pick the top four photos from each borough to display in a digital exhibit at the New York Public Library in late September.
Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
Each year, Mediabistro hosts the AllFacebook Marketing Conference, which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This year, it will take place at the Hilton San Francisco Union Square June 5. The event is filled with top-notch speakers and provides innovative information that will help you and your organization succeed in Facebook marketing. I attended last year, and I am very excited for this year’s conference. Below are seven reasons why you should book your ticket now to attend the AllFacebook Marketing Conference, while you still can — it’s not too late! I’ll be attending along with Firebelly Vice President and lead of our Dallas office Misty Sanford.
When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.