Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Brands on Facebook and other social networks often devote considerable resources to creating content, and social marketing platform Offerpop reminded those brands to focus on one of their most powerful resources — their fans and consumers.
It has already been well-established that organic reach has declined severely for posts from Facebook pages, leaving page administrators two choices: Scream, yell, and cry; or do something about it. For those who choose option No. 2, social marketing software company Offerpop provided the following survival kit, in infographic form.
Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.
Social marketing platform Offerpop introduced the latest application to take advantage of Facebook’s relaxed guidelines on promotions, the Poll app, which allows page administrators to create mobile-ready polls on the social network.