Offerpop - AllFacebook

How To Navigate Facebook’s Redesigned News Feed

Guest Writer — Mon, 17 Jun 2013 07:20:41 +0000

Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.

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7 Reasons I’m Thrilled About The AllFacebook Marketing Conference

Guest Writer — Tue, 04 Jun 2013 14:53:36 +0000

Each year, Mediabistro hosts the AllFacebook Marketing Conference, which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This year, it will take place at the Hilton San Francisco Union Square June 5. The event is filled with top-notch speakers and provides innovative information that will help you and your organization succeed in Facebook marketing. I attended last year, and I am very excited for this year’s conference. Below are seven reasons why you should book your ticket now to attend the AllFacebook Marketing Conference, while you still can — it’s not too late! I’ll be attending along with Firebelly Vice President and lead of our Dallas office Misty Sanford.

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AllFacebook Marketing Conference: Facebook’s Revamped News Feed, Three Months Later

David Cohen — Fri, 31 May 2013 07:19:37 +0000

When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.

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Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps

David Cohen — Tue, 09 Apr 2013 12:00:15 +0000

Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.

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Offerpop Adds One-Click Facebook Open Graph Actions To Photo Contest App

David Cohen — Mon, 08 Apr 2013 11:39:41 +0000

Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.

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Offerpop Offers Facebook Page Administrators Useful Social Data, Analytics

David Cohen — Thu, 13 Sep 2012 14:26:36 +0000

Social marketing software provider Offerpop rolled out its new Integrated Social Marketing platform, providing Facebook page administrators with comprehensive social data and analytics.

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Marvel Backs ‘Avengers Vs. X-Men’ With Two Facebook Apps

David Cohen — Fri, 04 May 2012 12:58:06 +0000

Marvel Entertainment teamed up with social marketing platform Offerpop to promote its Avengers Vs. X-Men comic-book crossover with two applications on the Marvel Facebook page.

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Offerpop Rolls Out Fan Profiles For Timeline Pages

David Cohen — Tue, 24 Apr 2012 16:51:01 +0000

Will Facebook users who like brands like them enough to create their own fan profiles on those brands’ timeline pages? That’s the premise behind today’s release of fan profiles by social marketing platform Offerpop .

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Q&A: What Offerpop Offers The Facebook PMD

Jackie Cohen — Thu, 19 Apr 2012 12:03:36 +0000

We’re hearing from many of the 232 companies participating in Facebook’s preferred marketing developer program that the social network officially launched yesterday.

This merged the preferred developer consultant and marketing application programming interface developer programs into one program with four different badges: pages, ads, applications and insights. Many of the companies already in this PMD are getting certified for additional areas of expertise.

One such example is Offerpop. The company’s Chief Marketing Officer Mark Cooper told us about its participation in the program via an email interview.

Did you just receive the badge right when regrouping of the developer groups was announced? How long ago did you apply? What was that process?

We applied to the PDC program during the open application window last December. Offerpop was already a marketing API partner. We were accepted to the program, and told that PMD and MAP were going to be combined. Our badge was delivered just before the announcement.

How does being part of the PMD change things for Offerpop going forward?

Facebook has been a great partner, and we expect that to continue. We view PMD acceptance as public recognition that our self-service platform is a valuable part of the Facebook marketing ecosystem.

How does Offerpop differ from the other companies that have the PMD for apps?

Offerpop is the easiest to use marketing self-service platform available. We make it very easy for an individual marketer to launch a program in minutes.

Another key differentiator is that fans are not required to grant access to their Facebook profiles before participating in a program — our apps ask for access to their profiles and/or collect information via form fields after a fan has started to trust the experience.

And finally, we are solely focused on providing apps that deliver measurable return on investment to marketers. For example, our platform is the only one available with built-in unique promo code support and automatic barcode generation for printable coupons.

What else would you like to tell our readers about Offerpop?

We will continue to deliver solutions to our customers that help them acquire fans, virally engage friends of fans, and convert fans into repeat customers. And we are close to launching a very exciting app that starts to truly deliver on ‘outside-in’ marketing — enabling fans to help drive brand conversations and content. Stay tuned!

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Facebook Fundraising Is Now An App From Offerpop

David Cohen — Tue, 15 Nov 2011 11:47:08 +0000

Offerpop threw its hat into the Facebook fundraising ring with the launch of Fundraise, which allows organizations to accept donations on their Facebook pages.

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Offerpop Launches Creative Marketing Tools for Facebook Fan Pages

Jorge Cino — Thu, 06 Jan 2011 09:26:17 +0000

New York-based social media marketing software company Offerpop unveiled a new set of Facebook applications that were previously running in private beta with over 50 customers, including Case-mate, City Sports, and fashion brand Baby Phat.

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