Offers - AllFacebook

Offers - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 18 Jun 2013 22:56:29 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Open Graph Sponsored Stories: Laser-Focused Ad-Targeting For Facebook Apps, Content Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?

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]]> Guest Writer http://allfacebook.com/michael-kamleitner-open-graph-sponsored-stories-guest-post_b119473#disqus_thread http://allfacebook.com/michael-kamleitner-open-graph-sponsored-stories-guest-post_b119473 http://allfacebook.com/?p=119473 Fri, 07 Jun 2013 15:51:14 +0000 Facebook Page Admins Seeing ‘Create Offer’ Module Facebook introduced yet another way to promote offers, with some page administrators seeing a “Create Offer” module to the right of their insights charts.

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]]> David Cohen http://allfacebook.com/create-offer-module_b118914#disqus_thread http://allfacebook.com/create-offer-module_b118914 http://allfacebook.com/?p=118914 Mon, 03 Jun 2013 14:00:52 +0000 Facebook Sends Notifications To Users With Claimed Offers That Are Near Expiration The tweaks to Facebook offers continue, with some users seeing notifications alerting them that offers they have claimed will expire soon.

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]]> David Cohen http://allfacebook.com/notifications-expiring-claimed-offers_b118731#disqus_thread http://allfacebook.com/notifications-expiring-claimed-offers_b118731 http://allfacebook.com/?p=118731 Fri, 31 May 2013 09:38:52 +0000 INFOGRAPHIC: Do Friends’ Facebook Recommendations Affect Buying Behavior? We’ve all seen friends post about how they had great customer-service experiences at stores or share offers they’ve claimed on Facebook. But do these posts really influence purchasing behavior? An infographic from PPC Associates shows that women aged 35 through 44 were most likely to make purchases based on friends’ Facebook posts.

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]]> Justin Lafferty http://allfacebook.com/infographic-do-friends-facebook-recommendations-affect-buying-behavior_b118655#disqus_thread http://allfacebook.com/infographic-do-friends-facebook-recommendations-affect-buying-behavior_b118655 http://allfacebook.com/?p=118655 Thu, 30 May 2013 15:53:54 +0000 Facebook Revamps Emails To Users Who Claim Offers Some Facebook users who claim offers are receiving redesigned emails from the social network that more closely resemble pages on the site.

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]]> David Cohen http://allfacebook.com/offers-emails_b118601#disqus_thread http://allfacebook.com/offers-emails_b118601 http://allfacebook.com/?p=118601 Thu, 30 May 2013 10:29:03 +0000 How Are App Developers Using Real-World Incentives To Boost Their Facebook Apps?

Many application developers on Facebook turn to incentives such as discounts, offers, promotions, coupons, contests, sweepstakes, and even product giveways with the aim of increasing their like and install totals. But is it worth it? That question will hopefully be answered during a panel at Inside Social Apps 2013 June 6 in San Francisco, “Maximizing Audience Engagement with Real-World Incentives.”

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]]> David Cohen http://allfacebook.com/maximizing-audience-engagement-with-real-world-incentives_b118468#disqus_thread http://allfacebook.com/maximizing-audience-engagement-with-real-world-incentives_b118468 http://allfacebook.com/?p=118468 Wed, 29 May 2013 10:38:36 +0000 Post-Level Insights Return To Facebook’s Pages Manager App For IOS

When Facebook released version 2.0 of its Pages Manager for iOS application earlier this month, it temporarily removed access to post insights such as clicks and people talking about this. Those features have been brought back in an update for the app released by the social network this week, sister blog Inside Facebook reported.

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]]> David Cohen http://allfacebook.com/post-level-insights-pages-manager-ios_b118278#disqus_thread http://allfacebook.com/post-level-insights-pages-manager-ios_b118278 http://allfacebook.com/?p=118278 Fri, 24 May 2013 11:57:01 +0000 Facebook Launches Offers For Android Facebook announced Friday that it is making offers available to Android users. In April, Facebook made mobile offers available to iOS users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call-to-action buttons (get offer/shop now). Facebook also said users will have more control over whether or not they want to share offer page posts.

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]]> Justin Lafferty http://allfacebook.com/offers-android_b117839#disqus_thread http://allfacebook.com/offers-android_b117839 http://allfacebook.com/?p=117839 Fri, 17 May 2013 18:55:56 +0000 STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages

Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.

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]]> David Cohen http://allfacebook.com/burst-media-study-digital-tv-ads_b117821#disqus_thread http://allfacebook.com/burst-media-study-digital-tv-ads_b117821 http://allfacebook.com/?p=117821 Fri, 17 May 2013 16:04:51 +0000 Yapyzal Allows Facebook Users To Make Purchases Directly Via Offers Without Leaving Site

Another social commerce tool that allows Facebook users to complete purchases without leaving the Facebook platform debuted this week with ePaymentAmerica’s launch of Yapyzal, which allows retailers to design, post, and share offers on Facebook and complete transactions via secure processing of credit-card and debit-card information.

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]]> David Cohen http://allfacebook.com/yapyzal_b117492#disqus_thread http://allfacebook.com/yapyzal_b117492 http://allfacebook.com/?p=117492 Wed, 15 May 2013 12:46:01 +0000 Target Cartwheel Aimed At Driving Facebook Users Into Stores

Retail giant Target teamed up with Facebook on the launch of Cartwheel, which debuted on beta Wednesday and is aimed at using the social network’s offers feature to drive shoppers into its stores.

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]]> David Cohen http://allfacebook.com/target-cartwheel_b117112#disqus_thread http://allfacebook.com/target-cartwheel_b117112 http://allfacebook.com/?p=117112 Thu, 09 May 2013 17:28:38 +0000 Facebook Updates Pages Manager For IOS

Facebook released version 2.0 of its Pages Manager for iOS application, adding features such as photo filters and stickers, but removing insights such as clicks and people talking about this, as well as other features, albeit temporarily.

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]]> David Cohen http://allfacebook.com/pages-manager-ios-2_b117106#disqus_thread http://allfacebook.com/pages-manager-ios-2_b117106 http://allfacebook.com/?p=117106 Thu, 09 May 2013 16:57:56 +0000 Facebook Launches Cost Per Action For Advertisers

Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads. This is only available in the ads application-programming interface — not yet in Power Editor or Ads Manager — but Facebook may make it available on those platforms in the future.

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]]> Justin Lafferty http://allfacebook.com/facebook-launches-cpa_b115512#disqus_thread http://allfacebook.com/facebook-launches-cpa_b115512 http://allfacebook.com/?p=115512 Wed, 17 Apr 2013 15:54:40 +0000 ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform

Social rich media marketing platform ShopIgniter is looking to ignite social and mobile advertising with the latest update to its flagship Igniter platform.

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]]> David Cohen http://allfacebook.com/shopigniter-igniter-update_b115280#disqus_thread http://allfacebook.com/shopigniter-igniter-update_b115280 http://allfacebook.com/?p=115280 Mon, 15 Apr 2013 14:06:49 +0000 Facebook Tests ‘Remind Me’ Button For Mobile Offers Facebook is continuing its test of offers, this time creating a “Remind Me” button on the mobile News Feed. According to sister site Inside Facebook, some users are seeing such a button, which allows users to save offers for later. This helps create conversions on offers, since many people are still uneasy with purchasing items via mobile.

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]]> Justin Lafferty http://allfacebook.com/mobile-offers-remind-me_b114203#disqus_thread http://allfacebook.com/mobile-offers-remind-me_b114203 http://allfacebook.com/?p=114203 Mon, 01 Apr 2013 14:17:24 +0000