The stories generated on Facebook users’ news feeds when offers are claimed, and the tendency by users on the social network to share offers make them far more effective than sponsored stories in expanding brands’ reach and virality, according to a recent study by social marketing solutions provider SocialCode.
A new version of offers being tested by Facebook is aimed at giving users more options, such as the choice of redeeming the offers immediately or receiving reminder emails and notifications prior to the expirations of the promotions.
Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.
Administrators of several pages on Facebook that don’t have the loyal followings of more established brands have been wondering when they’ll be able to take advantage of key marketing tactics, such as promoted posts and offers. According to social media expert Jon Loomer, that day is today. Loomer wrote on his blog that the entry bar for offers and promoted posts has been lowered from 400 likes to 100, allowing more pages to take advantage of these features.
Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.
Facebook’s new search engine, graph search, is every amateur stalker’s dream. Many posts already discussed the new feature for personal use, dating, and marketing, and dozens of others explained about graph search optimization.
Facebook touted the success of its offers program during its third-quarter earnings call in October, but how well has the initiative actually performed? It depends on your interpretation of “get offer.”
As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.