Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.
Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.
Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.
Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph.