With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts.
The Melbourne Cricket Ground was the site of the most check-ins by Facebook users in Australia this year, while boy band One Direction was the most-discussed topic on the social network, and the song listened to most often Down Under via the Spotify application on Facebook was “Skinny Love” by Bon Iver, according to Facebook data released exclusively to Herald Sun parent News Ltd.
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the 2012 Paralympic Games? Alchemy Social, an Experian company, released a graph showing how popular fan pages attracted more likes through both events.
We’ve heard from just about everyone else regarding how popular the 2012 Summer Olympic Games were on Facebook, but now it’s time for the social network to dish out its official statistics. The site noted that there were more than 116 million posts and comments related to the Games in London. And athletes collectively added 12.2 million likes to their pages between the opening and closing ceremonies.
Nike wasn’t the only winner among brands on Facebook at the Olympic Games. New statistics from AlchemySocial, an Experian company, show that BP and Samsung were also pretty popular on the social network in that time frame.
Now that we know which athletes won both the social and actual Olympic Games, it’s time to figure out which brands did best in London via Facebook. According to Socialbakers, Nike left everyone else in the dust.
Keeping with the theme of the Olympic Games, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in Kenshoo Social’s competition.
Now that the closing ceremonies of the Summer Olympic Games in London have finished, it’s time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.
If it wasn’t bad enough that Facebook Co-Founder Eduardo Saverin renounced his U.S. citizenship, fellow co-founder and current CEO Mark Zuckerberg was likely rooting for an athlete from Haiti during the men’s triple jump final at the 2012 London Summer Olympic Games Thursday, but Samyr Laine, his freshman roommate at Harvard University, finished 11th out of 12 competitors with a distance of 16.65 meters, well behind the gold medal winner, Christian Taylor of the U.S., and his 17.81 meters.