Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
The last time Facebook held its F8 global developer conference, in September 2011, huge announcements were made, such as the introductions of Timeline, the ticker, and Open Graph applications. F8 will return April 30, in San Francisco, but don’t expect the fireworks of the previous event, as the one-day confab will be developer-focused, according to the social network.
When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.
Facebook may be experimenting with new locations for Open Graph actions such as “want to watch,” which it debuted last March for posts from applications, and which were added to posts and lists from friends’ Timelines later that month.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Facebook recently held a hackathon at its headquarters in Menlo Park, Calif., along with Google, Jawbone, Fitbit, Recon, and Pebble, with a focus on wearable technology, but Facebook Head of Mobile Products Erick Tseng told Engadget the social network has not quite figured out its approach yet.
I work with NARR8, a free-to-use application and digital publisher of interactive eBooks. Last month, NARR8 launched its extensive catalog of motion comics, graphic novels, and educational periodicals on Facebook’s App Center — a huge milestone for us, since this made NARR8 the first motion comics application to launch on the world’s No. 1 social network. Today, I’d like to talk about what led us to this success, our first month’s progress on Facebook, and the support that the social network has offered us during the transition from mobile to social.
Facebook released another updated software-development kit, this time for the Android platform, and improvements include the addition of share dialog, support for the object application-programming interface, and an improved login user interface, all of which had previous been introduced for iOS, and all of which are aimed at allowing developers to more easily implement Open Graph into their applications.