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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook News Feed Algorithm To De-Emphasize Stories From Apps Unless They Are Explicitly Shared

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Prepare to see fewer stories from applications in News Feed, as Facebook announced a change to its News Feed algorithm that will emphasize what it calls explicitly shared stories from apps, or stories that users share by taking explicit actions, and cut back on implicitly shared stories, or stories automatically shared by apps without actions by the users.

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F8: Facebook Gives Control Back To Users With Anonymous Login, Revamped Facebook Login

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Most mobile applications include social logins, and Facebook Login is the most-used one by a healthy margin. At its F8 global developer conference in San Francisco Wednesday, the social network introduced a new Anonymous Login feature for developers to include in their apps, as well as a new version of its standard Login, and a redesigned app control panel.

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Small And Medium Business Council: Facebook’s Next Move To Embrace Its SMB Community

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Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.

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Facebook Quietly Phasing Out App Collections

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When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.

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