Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.
Industry leaders will flock to San Francisco next week for the Inside Social Apps conference. Doug Purdy, Facebook’s director of platform products, will be on hand, as well, conducting a fireside chat with Inside Network Founder Justin Smith at the conference, June 6 at the Hilton San Francisco in Union Square. Purdy, who helps shape the way users interact with applications for a customized Facebook experience, will discuss the latest in mobile app discovery, as well as how Facebook’s Open Graph is evolving.
Facebook held three Facebook Mobile DevCon 2013 events in New York (April 18), London (May 2), and Seoul (May 7), and the social network is making slides from the various sessions and videos available for mobile developers who couldn’t make the events.
Facebook is making its plugins work even faster. Recently, the social network rebuilt the recommendations plugin, and now it’s the activity plugin that will get the speed boost. This will make it easier for users to indicate through Facebook that they’ve read something, watched something, or any other kind of action verb.
People love listening to music through Facebook-connected applications such as Pandora, Songza, and Spotify. As Facebook noted in a Stories post Tuesday, more than 110 million songs, albums, and radio stations have been played 40 billion times through apps that use Facebook’s Open Graph. Facebook took a highly visual at how songs trend across the country.
Facebook brands working with Preferred Marketing Developers that have access to its ads application-programming interface can now specify time ranges shorter than the default of 14 days for the social network’s action spec targeting capability, sister blog Inside Facebook reported.
People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.