Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.
Prepare to see fewer stories from applications in News Feed, as Facebook announced a change to its News Feed algorithm that will emphasize what it calls explicitly shared stories from apps, or stories that users share by taking explicit actions, and cut back on implicitly shared stories, or stories automatically shared by apps without actions by the users.
Developers will soon be able to add like buttons to their applications, as Facebook announced at its F8 global developer conference in San Francisco Wednesday that it has begun testing a like button on iOS apps.
Most mobile applications include social logins, and Facebook Login is the most-used one by a healthy margin. At its F8 global developer conference in San Francisco Wednesday, the social network introduced a new Anonymous Login feature for developers to include in their apps, as well as a new version of its standard Login, and a redesigned app control panel.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
The last time Facebook held its F8 global developer conference, in September 2011, huge announcements were made, such as the introductions of Timeline, the ticker, and Open Graph applications. F8 will return April 30, in San Francisco, but don’t expect the fireworks of the previous event, as the one-day confab will be developer-focused, according to the social network.
When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.
Facebook may be experimenting with new locations for Open Graph actions such as “want to watch,” which it debuted last March for posts from applications, and which were added to posts and lists from friends’ Timelines later that month.