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Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

CASE STUDY: Using Facebook To Connect Babysitters With Families

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An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.

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HOW TO: Control What Facebook Apps Post On Your Behalf

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Odds are, if you’ve connected with an application on Facebook, you’ve seen the familiar warning that it can post to your Timeline and on friends’ News Feeds on your behalf. There’s a way you can go back and fix this through the activity log, so the app’s activity can only be seen by you. You can also remove the app if you don’t want it to have access to your profile anymore.

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