Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.
Open Graph Actions
The ink is barely dry on Facebook’s redesigned News Feed, which it is still in the process of rolling out, and there is already a browser extension that enables users to return to their old News Feed layouts.
Facebook may be experimenting with new locations for Open Graph actions such as “want to watch,” which it debuted last March for posts from applications, and which were added to posts and lists from friends’ Timelines later that month.
Facebook released another updated software-development kit, this time for the Android platform, and improvements include the addition of share dialog, support for the object application-programming interface, and an improved login user interface, all of which had previous been introduced for iOS, and all of which are aimed at allowing developers to more easily implement Open Graph into their applications.
Facebook continued its efforts to keep its Open Graph clean, providing developers with a list of best practices for their submissions, and informing them that certain Open Graph actions will no longer be approved: listen; content-consumption actions such as browse, discover, and view; actions triggered by joining or registering with an application; and non-English actions.
Facebook Aims To Curb App Spam: Starting Oct. 2, Developers Can No Longer Use API To Post Directly To Friends’ Walls
Starting Oct. 2, applications on Facebook will no longer be able to use its application-programming interfaces to post stories directly to the walls of users’ friends, the social network announced in a post on its developer blog.
Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?