One month after Facebook gave developers more options for Open Graph actions, the site is making it easier for those developers to create engaging stories, as well as to set up collections for users’ Timelines.
Open Graph Actions
Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.
That was quick: Even though only a small percentage of Facebook users has access to the social network’s redesigned Timeline, a browser extension to revert to the “old” Timeline has already been released.
An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.
Odds are, if you’ve connected with an application on Facebook, you’ve seen the familiar warning that it can post to your Timeline and on friends’ News Feeds on your behalf. There’s a way you can go back and fix this through the activity log, so the app’s activity can only be seen by you. You can also remove the app if you don’t want it to have access to your profile anymore.
Facebook introduced another way for advertisers on the social network to keep tabs on actions performed by users who interact with their ad campaigns: tracking specs.
More than 1 billion instances of application activity are shared via Facebook on a daily basis, and a total of more than 400 billion open graph actions have been shared on the social network, Facebook announced at SXSW 2013 Sunday.
Facebook has been experimenting with ways that allow users to be more expressive — such as structured status updates and more info in the “about” section. The social network Friday announced new open graph actions that let people tell a little more about what they’ve done through Facebook-connected applications.
About.me, which allows tech-connected people to create simple, visual profile pages, has added more Facebook integration. Now users can pick background images from their Facebook profiles and easily inform their Facebook friends and subscribers of changes to their About.me profiles.