Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster engagement. Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with Facebook users.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Starting yesterday afternoon, around the time that the stock market was in the midst of crashing, Facebook’s new search API stopped returning updated status updates. The result was that all dependent applications stopped functioning. While the search API only launched a couple weeks ago at f8, many large search providers have already integrated robust indexing of Facebook’s search results.
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This afternoon Facebook officially rolled out “Community Pages”, a new form of Facebook Page which is not managed by a specific user but instead by the entire community. It’s also a much more structured version of what Twitter has called the public interest graph. Twitter and Facebook are clearly in a race to structure the world’s data as it’s connected to individuals. Any object, anywhere. Facebook’s solution to tracking these things is a new “like” button.
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More details are emerging about Facebook’s plans to develop a Like button for the entire web, and part of that involves moving away from “Become A Fan” for Facebook Pages to “Like”. This message was sent to advertisers via a confidential document (which was subsequently leaked to multiple outlets) and highlights initial rumors of a “Like” button for the entire web.
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At Facebook’s developer conference (f8) next month, the company is expected to announce a number of services that continue the opening of the platform as well as expanding access to disconnected user data. Soon enough you will be able to more easily access the public information being posted by users if information from our sources is true. While you can already search Facebook users, publicly posted information will be easier to discover through new features and developer APIs.
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At yesterday’s Facebook Developer Garage, Facebook outlined a number of the upcoming changes to the Facebook Platform which we are still in the process of digesting, however one major thing stood out to us: the Open Graph API. Why Facebook chose to share this tidbit is a little bit curious, as it appears to be a shot at smoothing over some of the broader changes at hand. Whatever the impact of Facebook’s changes on developers are, the Open Graph API is part of a broader movement by Facebook.
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