Open Graph - AllFacebook

Brands Using Facebook’s Action Spec Targeting Can Now Alter Time Ranges

David Cohen — Fri, 24 May 2013 11:33:26 +0000

Facebook brands working with Preferred Marketing Developers that have access to its ads application-programming interface can now specify time ranges shorter than the default of 14 days for the social network’s action spec targeting capability, sister blog Inside Facebook reported.

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Facebook Trying To Give Users More Control, Richer Experiences With Apps

Justin Lafferty — Thu, 23 May 2013 15:45:41 +0000

People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.

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ZZ Ward Harmonizes With Facebook’s Open Graph

David Cohen — Thu, 23 May 2013 07:17:14 +0000

The most innovative use of Facebook’s Open Graph by a musical artist goes to … ZZ Ward, for her 365 Days of ZZ Ward application.

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Workout App Endomondo Strengthens Its Ties With Facebook

Justin Lafferty — Wed, 22 May 2013 15:24:33 +0000

Working out is becoming a more social experience, with Facebook friends offering support on a tough hill or the homestretch. Endomondo knows this, as the application recently deepened its Facebook integration to include the ability to tag friends, as well as to post photos and status updates once the workout is done.

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Facebook Strategic Partnerships Manager Ime Archibong Talks News Feed, Timeline Redesigns

Justin Lafferty — Tue, 14 May 2013 19:57:35 +0000

Over the past few months, Facebook has undergone a serious face-lift, with Timeline and News Feed becoming much more visually appealing. How did it all happen, and what was the reasoning behind it? Facebook Strategic Partnerships Manager Ime Archibong recently spoke with sister site Inside Facebook about the changes the site has seen recently, and what it means for developers.

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Facebook Announces Global Rollout Of Sections On Timeline, Best Practices For App Developers

David Cohen — Tue, 14 May 2013 17:55:12 +0000

Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps.

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How Did Slate Double Its Facebook Referrals?

David Cohen — Thu, 02 May 2013 17:18:17 +0000

Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.

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Stuzo Adds CTO, EVP Of Client Engagement

David Cohen — Mon, 29 Apr 2013 17:16:51 +0000

Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, announced the additions of a chief technology officer and an executive vice president of client engagement Monday.

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Facebook Mobile DevCon 2013: Easier Mobile Open Graph Integration, Improved Login, New IOS SDK, Launch Of Facebook Technology Partners

David Cohen — Thu, 18 Apr 2013 11:57:02 +0000

Facebook used its Facebook Mobile DevCon 2013 event in New York Thursday to announce that 81 of the 100 top-grossing iOS applications, 70 of the 100 top-grossing Android apps, 82 of the 100 top-grossing iOS games, and 75 of the 100 top-grossing Android games are integrated with the social network, and to introduce three new mobile products: easier integration of Open Graph on mobile, an improved login with Facebook, and a new software-development kit for iOS.

The social network also announced the launch of the Facebook Technology Partners program, enabling access to technical solutions including SDKs, plugins, tools, and services. The initial Facebook Technology Partners are:

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Facebook Makes It Easier For Developers To Create Open Graph Actions

Justin Lafferty — Mon, 08 Apr 2013 15:30:59 +0000

One month after Facebook gave developers more options for Open Graph actions, the site is making it easier for those developers to create engaging stories, as well as to set up collections for users’ Timelines.

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Facebook Makes Developers Feel At ‘Home’

David Cohen — Thu, 04 Apr 2013 15:14:15 +0000

What does Facebook Home for Android, which the social network introduced Thursday at its headquarters in Menlo Park, Calif., mean for developers? Facebook outlined ways that applications can take advantage of home’s extremely visual cover feed, as well as its notifications and Chat Heads feature, in a post on its developer blog.

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CASE STUDY: Using Facebook To Connect Babysitters With Families

Justin Lafferty — Fri, 29 Mar 2013 18:04:17 +0000

An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.

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HOW TO: Control What Facebook Apps Post On Your Behalf

Justin Lafferty — Thu, 28 Mar 2013 14:35:53 +0000

Odds are, if you’ve connected with an application on Facebook, you’ve seen the familiar warning that it can post to your Timeline and on friends’ News Feeds on your behalf. There’s a way you can go back and fix this through the activity log, so the app’s activity can only be seen by you. You can also remove the app if you don’t want it to have access to your profile anymore.

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More Details On Games Module In Facebook Timeline

David Cohen — Thu, 28 Mar 2013 12:17:31 +0000

Facebook offered more details on the games section being added to Timeline, which Product Manager for Growth and Revenue George Lee discussed at the Game Developers Conference in San Francisco earlier this week.

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SocialWire Welcomed Into Facebook Preferred Marketing Developer Program With Apps Badge

David Cohen — Wed, 27 Mar 2013 10:27:27 +0000

Facebook’s Preferred Marketing Developer program welcomed another member, as advertising platform SocialWire announced Wednesday that it can now sport the Apps badge.

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