OpenTable

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

CASE STUDY: Using Facebook To Connect Babysitters With Families

UrbanSitter

An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.

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Google Plus Takes Aim At Facebook Connect With Launch Of Google Plus Sign-In

GooglePlusSignInTeaser

The Facebook Connect button that appears on websites throughout the Internet may soon have company, as rival social network Google Plus Tuesday rolled out Google Plus Sign-In, which performs similar functions to Facebook Connect by allowing users of Google Plus, Gmail, YouTube, and other Google services to use their credentials to sign into applications.

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