OpenTable

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

CASE STUDY: Using Facebook To Connect Babysitters With Families

UrbanSitter

An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.

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Google Plus Takes Aim At Facebook Connect With Launch Of Google Plus Sign-In

GooglePlusSignInTeaser

The Facebook Connect button that appears on websites throughout the Internet may soon have company, as rival social network Google Plus Tuesday rolled out Google Plus Sign-In, which performs similar functions to Facebook Connect by allowing users of Google Plus, Gmail, YouTube, and other Google services to use their credentials to sign into applications.

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