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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

What Barriers Must Internet.org Overcome to Connect the Remaining 4.4B People with No Access?

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The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.

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Internet.org App to Debut in Zambia

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Zambia may seem like an odd choice for the site of an application’s launch, but it makes perfect sense when the developer of that app has a mission statement of connecting the rest of the world. Internet.org – the global partnership formed last August by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung to “connect the next 5 billion people” — announced the launch of its app, starting with Airtel subscribers in Zambia.

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Titan Aerospace: Targeted By Facebook, Acquired By Google

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Those may have been the drones Facebook was looking for, but they now belong to Google. The Wall Street Journal reported that Google will acquire Titan Aerospace, a near-orbital, solar-powered drone manufacturer that the social network was reportedly in talks to acquire last month, with an eye toward using its Solara 60 unmanned aerial vehicles to help provide Internet access to unserved parts of the world, starting with Africa, as part of the Internet.org initiative.

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Facebook’s Connectivity Lab: Drones, Planes, Satellites, Lasers To Further Internet.org Mission Of Bringing Connectivity To The Whole World

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Look, up in the sky. It’s a bird. It’s a plane. It’s a drone from Facebook? The social network Thursday announced the formation of the Connectivity Lab, which is made up of experts who previously worked with U.K.-based Ascenta, NASA’s Jet Propulsion Laboratory and Ames Research Center, and the National Optical Astronomy Observatory.

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