Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Login with Facebook has arrived for applications using Microsoft’s Windows 8 and Windows Phone 8 operating systems, as Facebook announced in a post on its developer blog that Facebook Login for Windows 8 is ready to use in production apps, while Windows Phone 8 support is being launched in beta.
Facebook Introduces Telco Outcome Measurement To Help Telecommunications Firms Analyze Their Ad Campaigns
Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement, pointing out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, and saying the new tool is a way to bridge that gap.
When Microsoft’s Windows 8.1 is officially released, its built-in Photos application will no longer be integrated with Facebook and Flickr, as the rollout of dedicated Facebook and Flickr apps for the operating system eliminated the need for the feature.
Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.