
Droid does it: Facebook announced a press event at its headquarters in Menlo Park, Calif., Thursday (April 4), with the invite reading, “Come See Our New Home on Android.”

Droid does it: Facebook announced a press event at its headquarters in Menlo Park, Calif., Thursday (April 4), with the invite reading, “Come See Our New Home on Android.”
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Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

Advertisers using Facebook’s power editor can now target the social network’s users based on the operating system or mobile device they are using to access Facebook.