Operating Systems

How Does Facebook Group Android Devices?

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With more than 10,000 different Android devices being used to access Facebook by some 500 million users, how does the social network ensure that those users are getting the best experience on their devices? Not by the version of Android’s operating system, product manager Chris Marra and software engineer Daniel Weaver explained in a post on the Facebook engineering blog, but by what they referred to as year class.

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Facebook Introduces Telco Outcome Measurement To Help Telecommunications Firms Analyze Their Ad Campaigns

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Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement, pointing out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, and saying the new tool is a way to bridge that gap.

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