Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.
Not everyone was excited when Facebook acquired facial recognition software company Face.com. Sen. Al Franken (D-Minn.), the radio host-turned-politician, called a hearing Wednesday to discuss issues regarding facial recognition. In particular, he didn’t care for Facebook’s opt-in by default setting and what it means for privacy.
When William Shakespeare wrote Much Ado About Nothing, he certainly didn’t have Friday’s published reports about a rumored settlement between Facebook and the U.S. government over privacy concerns in mind, but the title fits.