Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands’ Facebook audiences by combining likes, engagement statistics, and global fan valuation.
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Facebook’s once torrential growth rate continues to slow down.
A well-managed marketing campaign on Facebook ought to resemble a diversified investment portfolio, says guest writer Rob Leathern, chief executive officer of XA.net.