Social media audience-data provider Optimal, creator of the Optim.al ad management platform, is making some data available to the public free of charge.
Facebook Data Tracker Optimal Announces Free Offerings
optim.al
Mediabistro Webcast
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.
"Vine: Create Quick Social Videos To Market Your Brand" Webcast
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. Facebook Exchange Is Out Of Beta
Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
Report: Coca-Cola Added Most Facebook Likes In August
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
Facebook Exchange Adds Five Real-Time-Bidding Partners
Facebook added five real-time-bidding partners to its Facebook Exchange: Optim.al, Rocket Fuel, Nanigans, Criteo, and X+1, Ad Exchanger reported.
Optim.al Analyzes Facebook Pages Of MTV ‘Video Music Awards’ Nominees
Facebook audience data provider Optim.al analyzed the Facebook pages of the 15 total nominees for video of the year and male and female video of the year at the upcoming MTV “Video Music Awards.”
Report: Chick-Fil-A Facebook Engagement Skyrockets 1,572 Percent In July
Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands’ Facebook audiences by combining likes, engagement statistics, and global fan valuation.
Amazon Adds 900K+ Facebook Likes In Two Weeks
Online retailer Amazon added more than 908,000 likes during the period of July 4 through 17, cruising to the top spot on the list of top 100 brands’ fan growth during those two weeks from Optim.al.
Vitrue Ties In Ad-Management Platforms With Media Partner Program
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Facebook User Growth Continues To Slow Down
Facebook’s once torrential growth rate continues to slow down.
How To Diversify A Facebook Campaign
A well-managed marketing campaign on Facebook ought to resemble a diversified investment portfolio, says guest writer Rob Leathern, chief executive officer of XA.net.
