Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands’ Facebook audiences by combining likes, engagement statistics, and global fan valuation.
