Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.
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Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Give it three hours, and then move on to the next one: That advice comes from Facebook analytics and advertising company Optimal, in reference to how long it should take for page administrators to determine if their content has gone viral.
The Facebook Preferred Marketing Developer program announced the winners of its PMD Innovation Competition, “The Era of News Feed,” in a post on its Facebook Studio blog.
After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.
Facebook advertising and marketing developer Optimal announced the additions of $7 million of funding, as well as an executive to oversee that cash, as former Live Gamer Senior Vice President of Finance and Operations Paul Suh joined the company as chief financial officer.
Facebook advertising and marketing developer Optimal called out four brands for their engagement growth during the period from Nov. 13 through 26: French’s, Gerber Childrenswear, Toys “R” Us, and Students First.
Facebook continues to ramp up its support for the Android platform, putting its own take on dogfooding — defined on Wikipedia as “a slang term used to reference a scenario in which a company (usually, a software company) uses its own product to demonstrate the quality and capabilities of the product” — with “Droidfooding” posters appearing throughout its headquarters in Menlo Park, Calif.
Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.
It’s well-known that more people are accessing Facebook on mobile devices, and the trend is definitely not lost among the site’s younger users. According to a study from Macquarie Research, 56 percent of users between ages 15 and 25 surveyed said they check Facebook from their phones, up from 24 percent last year. Macquarie feels that this could rise to 70 percent next year.
