Facebook’s Preferred Marketing Developer program added some Turkish flavor with its addition of Istanbul-based Adphorus, an ad-optimization platform that uses the social network’s ads application-programming interface.
The cost per thousand impressions (CPMs) for more than 100 retail advertisers and partners on the Nanigans Ad Engine platform increased by 2.9 times in the fourth quarter of 2013 when compared with the year-ago period, while cost per click rose 35 percent year-over-year, and revenue per click shot up 83 percent, according to the latest figures from Nanigans.
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.
Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.
While Facebook has already tested other ways of getting users to set their homepage to Facebook.com, the company is now testing one other subtle way to push users in this direction. Now when some users are logging in to the site they are seeing a checkbox which prompts them to set Facebook.com to their default homepage (as pictured below).
Is Facebook the first site you load in the morning? Do you visit the site multiple times throughout the day? Why isn’t Facebook your homepage in your browser then? In an effort to boost page views and make the site more accessible, Facebook is now prompting users that visit the site regularly to set the site as their homepage.