Facebook is more than a social networking site; it’s a business with many complex features working together. Once a small website (for only Harvard University students), Facebook has long since shed its small-town ways for bigger, flashier effects in the horizon. Facebook now combines the best of social networking tools and online marketing tactics to create a single platform that is attractive to both users and businesses, and it is only getting started.
Optimized Cost Per Impression
Facebook continues to roll out enhancements to its advertising options, particularly on the mobile side, announcing Monday that mobile applications can now be promoted via cost-per-action buying, and videos can now be included in creative for ads promoting mobile apps.