Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.
Facebook Shares Highlights Of Performance Marketing Panel Discussion
Optimized CPM
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day
We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.
How I Got A 12.5 Percent Click-Through Rate On Facebook
Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position.
Get The Most From Facebook’s Sponsored Results
You might have noticed, when searching on Facebook for a brand page, that other related companies show up in the search results. Facebook last month rolled out sponsored results as a new way for advertisers to get more bang for their buck, and so far, it’s working pretty well.
Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
Social Ads Tool Debuts Optimized CPM Bidding For Facebook Ads
Facebook ad-management system Social Ads Tool introduced optimized CPM (cost per impression) bidding, which allows brands to take advantage of Facebook’s internal bidding and ad delivery system and focus their attention on certain metrics.
