In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.
Digital marketing outfit Kenshoo tapped Vice President of Sales and Interim Managing Director, Asia-Pacific Gary Nafus as its new managing director, Americas.
Cloud-based social marketing platform Shoutlet has a new CEO: former First Data Executive Vice President of Global Product Management and Innovation Mark Herrington.
You can’t get to 1.11 billion friends without spending a few dollars: Consumer Watchdog reported that the social network spent $2.45 million on lobbying efforts during the first quarter of 2013, up a whopping 277 percent from $650,000 in the year-earlier period.
Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, announced the additions of a chief technology officer and an executive vice president of client engagement Monday.
The political advocacy group being formed by Facebook Co-Founder and CEO Mark Zuckerberg is moving full-speed ahead, as Politico Pro reported that two more lobbying firms have signed on to work with the group.
We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.
The bad news: Facebook was one of the victims of what it called a “sophisticated attack,” whereby some of its employees’ laptops were inflicted with malware, and the investigation into the source of the attack is still ongoing. The good news: The social network said it found no evidence that user data were compromised.