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Bidalgo, AppsFlyer Team Up On Post-Install Data From Facebook Mobile App Install Ads

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Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.

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