Facebook Monday announced the winners of its 2013 Facebook Studio Awards, and the Oreo Daily Twist campaign was the big winner, taking home the Blue Award.
2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors
Oreo
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Facebook Celebrates Pi Day
March 14 (or 3/14) is becoming more famous as Pi Day, in honor of the significant mathematical figure. Several people, pages, and brands on Facebook are celebrating this event with posts about the endless number or photos of the delicious pastry that shares the same sound.
Third-Party Content Can Be A Key Component Of Marketing On Facebook
The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.
On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.
INFOGRAPHIC: Facebook’s Development In Three Years
In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.
Dr Pepper Evolution Ad On Facebook Leads To Controversy
Beverage company Dr Pepper became the latest brand on Facebook to discover that when interacting with a social network that boasts more than 955 million average monthly users, many of those users lack a sense of humor.
Oreo Marks Mars Rover Landing With Facebook Photo
Oreo is one smart cookie when it comes to engagement on Facebook, following up its late-June status update expressing support for gay pride, which had totaled nearly 300,000 likes and more than 90,000 shares at the time of this post, with a photo saluting the successful landing of the Mars Rover.
Companies Face Facebook Backlash After Controversial Statements
Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.
Oreo Supports LGBT Pride On Facebook Page
Not everybody liked the flavor of a status update on the Oreo Facebook page Monday voicing support for gay pride.
INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth
Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.
