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Breaking Into Facebook With Break Media — An Interview With Chris Strickland

Dennis Yu — Fri, 07 Jun 2013 13:06:23 +0000

On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.

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2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors

David Cohen — Mon, 29 Apr 2013 11:38:30 +0000

Facebook Monday announced the winners of its 2013 Facebook Studio Awards, and the Oreo Daily Twist campaign was the big winner, taking home the Blue Award.

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Facebook Celebrates Pi Day

Justin Lafferty — Thu, 14 Mar 2013 14:02:09 +0000

March 14 (or 3/14) is becoming more famous as Pi Day, in honor of the significant mathematical figure. Several people, pages, and brands on Facebook are celebrating this event with posts about the endless number or photos of the delicious pastry that shares the same sound.

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Third-Party Content Can Be A Key Component Of Marketing On Facebook

Guest Writer — Thu, 07 Mar 2013 10:13:42 +0000

The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.

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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Justin Lafferty — Thu, 28 Feb 2013 21:20:04 +0000

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.

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INFOGRAPHIC: Facebook’s Development In Three Years

Justin Lafferty — Thu, 27 Dec 2012 13:29:19 +0000

In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.

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Dr Pepper Evolution Ad On Facebook Leads To Controversy

David Cohen — Fri, 14 Sep 2012 13:08:21 +0000

Beverage company Dr Pepper became the latest brand on Facebook to discover that when interacting with a social network that boasts more than 955 million average monthly users, many of those users lack a sense of humor.

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Oreo Marks Mars Rover Landing With Facebook Photo

David Cohen — Mon, 06 Aug 2012 16:52:49 +0000

Oreo is one smart cookie when it comes to engagement on Facebook, following up its late-June status update expressing support for gay pride , which had totaled nearly 300,000 likes and more than 90,000 shares at the time of this post, with a photo saluting the successful landing of the Mars Rover.

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Companies Face Facebook Backlash After Controversial Statements

Justin Lafferty — Fri, 20 Jul 2012 19:56:43 +0000

Just as users can visit a brand’s Facebook page to tell it how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.

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Oreo Supports LGBT Pride On Facebook Page

David Cohen — Tue, 26 Jun 2012 12:18:21 +0000

Not everybody liked the flavor of a status update on the Oreo Facebook page Monday voicing support for gay pride.

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INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth

David Cohen — Tue, 15 May 2012 10:27:54 +0000

Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.

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Oreo Recognizes Facebook Fans’ Birthdays

David Cohen — Wed, 04 Jan 2012 16:35:14 +0000

Oreo will celebrate its 100th birthday March 6, and is inviting the brand’s nearly 24 million Facebook fans to share in the festivities by being recognized as the featured birthday of the day on the page.

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How Do Cos. Respond To Unflattering Facebook Photos?

David Cohen — Wed, 10 Aug 2011 14:52:25 +0000

Facebook began allowing users to tag brands in photos in May. So, what could possibly go wrong? Well, plenty. And if something does go wrong, which companies are the quickest to respond?

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