As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
For brands on Facebook, paid media not only increases the reach of News Feed posts, but it also bumps up organic and viral impressions by up to 200 percent, according to a study of more than 2,000 News Feed posts in the first and second quarters, which generated more than 2 billion impressions, by social rich-media platform ShopIgniter.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.
Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.
Glow Digital Media, which was named a Facebook Strategic Preferred Marketing Developer last September, hopes to kick-start engagement for its clients within the social network’s news feed with this week’s launch of its Engagement Accelerator tool for its Glow Machine social advertising platform.
Facebook is hoping to maintain the momentum it sparked with its third-quarter earnings call Tuesday by backing up the words of Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman with data in the form of a joint study with comScore, Understanding Paid and Earned Reach on Facebook.