Facebook has been trying to be more accurate about organic and paid reach. Last month, the social network fixed a bug that made reported reach lower than reality. Now, the site has made it easier for page administrators to find out how well their posts have been doing in terms of organic and paid reach by putting these figures at the top of the page admin panel.
Facebook is increasingly becoming a mobile company, as evidenced by the fact that roughly 600 million people access the social network via their phones. David Fisch, Facebook’s vice director of platform partnerships, spoke with Inside Network Managing Editor AJ Glasser at Mediabistro’s Inside Social Apps conference in New York about the future for the company on mobile and why organic reach has decreased.