Organic Reach

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Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It

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Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent. A blog post Monday from Deanna Sandmann of software-as-a-service local marketing platform SIM Partners will not ease page admins’ pain, but it may provide some clarity, as well as helpful suggestions.

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Why Reach Is The Best Facebook Metric To Focus On

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Emeric Ernoult, co-founder of AgoraPulse, will speak Wednesday at the AllFacebook Marketing Conference in San Francisco. He will lead the discussion, “Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight.”

Do you run a Facebook page? Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? The problem is that Facebook insights are made of a bazillion different metrics, and very few of them ring the bell to the savvy Web marketers we are. Stop looking for the ultimate, easy-to-understand, and meaningful Facebook metric: You already have it right here. It is reach.

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Facebook’s David Fisch Talks Mobile At Inside Social Apps Conference

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Facebook is increasingly becoming a mobile company, as evidenced by the fact that roughly 600 million people access the social network via their phones. David Fisch, Facebook’s vice director of platform partnerships, spoke with Inside Network Managing Editor AJ Glasser at Mediabistro’s Inside Social Apps conference in New York about the future for the company on mobile and why organic reach has decreased.

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