The MTV Movie Awards on April 14 will feature the social network — and not the kind Justin Timberlake starred in. MTV will use Facebook to take viewers and fans behind the scenes of the event, as celebrities will share their experiences and users will be able to watch interviews with the stars through the site.
The 85th Annual Academy Awards, celebrating the top movies of the year, were a hot topic on Facebook Sunday night, but the awards ceremony was also popular on Facebook-owned photo-sharing site Instagram. Ben Affleck, who directed best picture-winning Argo, joined Instagram that day and quickly gained more than 5,000 followers.
The 85th Annual Academy Awards were handed out Sunday night, and film fans took to Facebook during the ceremony to the tune of 66.5 million Oscar-related interactions, with the term “Oscars” tallying three times as many mentions as during the 2012 event, and the nominees for best picture totaling 20 times more mentions than the previous year.
The New York Times teamed up with Facebook on an interactive application that allows movie buffs to vote on this year’s Academy Awards and share their choices with their friends.