Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Facebook introduced its Pages to Watch feature last July, enabling page administrators to keep tabs on the pages of their competitors, and Pages to Watch was added to page insights this past February, but what if page admins want to focus on their competing pages’ ads and promoted posts? Enter Compass, which launched in beta earlier this week.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
Facebook page administrators, beware: While the social network does have verified pages, do not respond to notifications from a page called Verified Page that request permission to take ownership of your pages.
As if page administrators aren’t frustrated enough by plummeting organic reach, it now appears that Facebook is testing a popup window on posts by pages reminding users that they can unfollow those pages.