Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.
Facebook is now allowing users to upload and suggest photos to be used as profile pictures for pages that have not been claimed by page administrators, sister blog Inside Facebook reported.
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.
Facebook page administrators, beware: There is a possibility that your pages are bipolar, according to a study of some 300,000 pages of small and midsized businesses by social media automated agency BuzzSpice.
Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.
Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.
Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
