Facebook continued to mark National Cyber Security Awareness Month with a note on the Facebook Security page from site integrity engineer Matt Jones, detailing the steps taken by the social network to eliminate fake profiles and fraudulent activity.
Another way for Facebook page administrators to compare the performance of their pages with those of their competitors comes from Facebook application creator Cool Tabs in the form of Page Performance, which analyzes the last 50 posts on a page and contrasts them with their rivals’ efforts.
You’re moving along with your business and your social media, and you’re doing it like a boss. You post interesting and relevant items, you engage your audience — it all seems to be going your way, except for this one person who just hates you for reasons far beyond your understanding. No matter what you post, they either straight up argue or they spin your innocent commentary into something that seems unforgivable and wrong. And no matter what you do, you can’t seem to get them on your side. Welcome to the world of Facebook trolling.
The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.