Facebook began testing the ability for users to edit their posts last June, and the feature was beta-tested for its Android application last September, with its rollout to desktop users starting later that month, and Android and iOS users officially joining the party last October. But other than in some isolated tests, page administrators have not been able to edit posts on their pages, until now.
Facebook continues to introduce new ways for page administrators to monitor their competitors’ pages, following up the addition of Pages to Watch to its page insights earlier this week with the introduction of notices when posts from those pages are generating strong engagement.
Facebook introduced a Pages to Watch module last July, allowing page administrators to choose up to five pages they did not manage and track their likes and other analytics. Pages to Watch has now been added into the social network’s page insights, rather than being broken out as a separate module.
Despite the fact that reach numbers for organic posts from Facebook pages are plummeting, the social network continues to encourage page administrators to post.