The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
Facebook announced some eventful news for page administrators, as the social network introduced desktop and mobile News Feed ads and insights for events, as well as a new look for users’ events pages.
Facebook likes can be viewed any number of ways, but according to a federal court judge in Florida, they cannot be considered property. That declaration was part of the ruling in a lawsuit filed against BET by insurance agent Stacey Mattocks over a fan page for The Game, a series on the cable network.
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.