Facebook is giving page administrators more options through its iOS and Android native applications. AllFacebook reader Matteo Gamba of Wimdu recently realized that he is able to promote posts through his iOS app. This feature is also available on Android. Previously, users could only pay to give posts more reach through the Pages Manager app.
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
Social analytics firm Quintly released the March 2013 edition of its monthly infographic aimed at helping Facebook page administrators determine how their pages measure up when compared with their contemporaries.
Facebook has been trying new ways to get page admins to pay to promote posts. Most recently, Facebook tweaked the wording on the “promote,” button on the admin page. Now, Facebook is placing a module on select News Feeds, asking the page admin to promote a recent post that gained a lot of engagement. AllFacebook reader Matteo Gamba of Wimdu noticed that he was asked to advertise one of his page’s posts.
Facebook contests have been used by page administrators for years to help drive engagement with their pages, and the importance of complying with Facebook’s rules on contests has repeatedly been stressed, but what about the contest rules themselves? That’s where Zeus, an online promotion-building application from Marden-Kane’s Bolt Apps unit, comes in.
Page administrators who have ever taken their eyes off the Facebook pages they manage for a little while, only to return to absolute chaos, probably wished their pages had shitstorm alarms. German developer Die Socialisten, a Facebook Preferred Marketing Developer, may have just come to the rescue.
In an effort to clear the clutter of information in its page insights and insights application-programming interface, Facebook announced that effective July 10, it will remove a metric that many page administrators did not find helpful: friends of fans.
Facebook page administrators are being prompted to turn on the social network’s new replies feature for their pages, but the feature can be turned on for pages that don’t see the prompt below via the “manage permissions” section in the page admin panel.