Page Administrators

How To Make Your Facebook Page Do Triple Duty For Your Business

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If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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Facebook Asks Page Admins To Promote Most Engaging Posts

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Facebook has been trying new ways to get page admins to pay to promote posts. Most recently, Facebook tweaked the wording on the “promote,” button on the admin page. Now, Facebook is placing a module on select News Feeds, asking the page admin to promote a recent post that gained a lot of engagement. AllFacebook reader Matteo Gamba of Wimdu noticed that he was asked to advertise one of his page’s posts.

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Zeus Is Loose: Bolt Apps Releases App That Crafts Rules For Facebook Contests

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Facebook contests have been used by page administrators for years to help drive engagement with their pages, and the importance of complying with Facebook’s rules on contests has repeatedly been stressed, but what about the contest rules themselves? That’s where Zeus, an online promotion-building application from Marden-Kane’s Bolt Apps unit, comes in.

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