Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
In an effort to clear the clutter of information in its page insights and insights application-programming interface, Facebook announced that effective July 10, it will remove a metric that many page administrators did not find helpful: friends of fans.
For page administrators who have seen their pages’ reaches decrease over the past few months, Facebook claims it has found (and is solving) the issue. A bug in the insights tool led many pages to show reach figures lower than what they actually were. Facebook is rolling out a fix for this issues, and it notes that analytics should be accurate around this weekend.
In an effort to better serve its growing small business clientele, Facebook has revamped its Facebook for Business website. The social network announced the changes, which will provide more in-depth tips and tutorials for smaller and midsized businesses that advertise through Facebook.
The tweak to people talking about this numbers by including viral shares, first reported two weeks ago, has gone live.
