As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
The redesigns keep humming out of Menlo Park, Calif., as Facebook announced a revamp of its pages for desktop, which will begin rolling out this week, just days after revealing a new look for its News Feed.
Facebook continues to introduce new ways for page administrators to monitor their competitors’ pages, following up the addition of Pages to Watch to its page insights earlier this week with the introduction of notices when posts from those pages are generating strong engagement.
Facebook introduced a Pages to Watch module last July, allowing page administrators to choose up to five pages they did not manage and track their likes and other analytics. Pages to Watch has now been added into the social network’s page insights, rather than being broken out as a separate module.
Facebook page insights is not as scary as it looks. This powerful social analytics tool is available to anyone with a Facebook page, and, when used correctly, it can hyper-optimize your marketing efforts. Getting to know exactly who your fans are and why they like the things they do will instantly help you decide what content is worth sharing. Even if you’re new to Insights, you can start putting your efforts into the methods that work best, and stop wasting your time on fruitless campaigns.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
Is Facebook experimenting with a follow button on pages? Reader Matteo Gamba of Wimdu shared the screenshot above, in which the Wimdu Facebook page featured a follow button directly to the left of the like button.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.