Page Like Ads
Perhaps the greatest challenge facing marketing managers right now is finding the right place online to spread their message. But since Facebook revamped its mobile and desktop offerings to include a wide range of placement options, all signs point to Facebook being an ideal platform to spend additional ad dollars. With Facebook’s recent enhancements, brands and agencies now have the ability to better engage with their audiences in new and unique ways through personalized ads that capitalize on what Ampush calls “referred intent.” This is what the social technology company characterizes as engaging relevant audiences from Facebook who are enticed by highly targeted messages or stories with social context, then perform a desired action such as liking a brand’s page or downloading a mobile application.
Facebook expanded its test of non-social page like ads to its mobile platform, but users of its mobile applications will not be affected yet, as the test is limited to inventory on m.facebook.com, according to sister blog Inside Facebook.
The new advertising features continue to flow out of Menlo Park, Calif., as Facebook announced that page administrators can now create page like ads directly from the page admin panels on their pages.