Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.
Page Like Ads
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Facebook appears to be testing a version of its desktop page like ads that more closely resembles mobile page like ads.
Facebook has not launched its long-awaited video ads offering yet, but the social network is running an educational video of its own, on the admin panels of pages, encouraging page administrators to “get more likes.”
Facebook added a feature to Ads Manager in August that allowed users to upload up to six images and create up to six page like ads or event ads from a single campaign. Now, it appears that this capability has been extended to page post link ads, as well.
Perhaps the greatest challenge facing marketing managers right now is finding the right place online to spread their message. But since Facebook revamped its mobile and desktop offerings to include a wide range of placement options, all signs point to Facebook being an ideal platform to spend additional ad dollars. With Facebook’s recent enhancements, brands and agencies now have the ability to better engage with their audiences in new and unique ways through personalized ads that capitalize on what Ampush calls “referred intent.” This is what the social technology company characterizes as engaging relevant audiences from Facebook who are enticed by highly targeted messages or stories with social context, then perform a desired action such as liking a brand’s page or downloading a mobile application.
Facebook expanded its test of non-social page like ads to its mobile platform, but users of its mobile applications will not be affected yet, as the test is limited to inventory on m.facebook.com, according to sister blog Inside Facebook.
The new advertising features continue to flow out of Menlo Park, Calif., as Facebook announced that page administrators can now create page like ads directly from the page admin panels on their pages.