Promoted page like ads, which Facebook initially rolled out in the U.S. last December, were made available on a global basis Tuesday.
Facebook Promoted Page Like Ads Go Global
Page Like Ads
Mediabistro Event
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.
Discover Marketing Secrets Behind Katie's Twitter Success
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. How Facebook Developments In 2013 Will Revolutionize Your Online Advertising
Perhaps the greatest challenge facing marketing managers right now is finding the right place online to spread their message. But since Facebook revamped its mobile and desktop offerings to include a wide range of placement options, all signs point to Facebook being an ideal platform to spend additional ad dollars. With Facebook’s recent enhancements, brands and agencies now have the ability to better engage with their audiences in new and unique ways through personalized ads that capitalize on what Ampush calls “referred intent.” This is what the social technology company characterizes as engaging relevant audiences from Facebook who are enticed by highly targeted messages or stories with social context, then perform a desired action such as liking a brand’s page or downloading a mobile application.
Facebook Tests Non-Social Page Like Ads On Mobile Platform, But Not Via Apps
Facebook expanded its test of non-social page like ads to its mobile platform, but users of its mobile applications will not be affected yet, as the test is limited to inventory on m.facebook.com, according to sister blog Inside Facebook.
Facebook Page Like Ads Can Now Be Created Directly Via Admin Panels On Pages
The new advertising features continue to flow out of Menlo Park, Calif., as Facebook announced that page administrators can now create page like ads directly from the page admin panels on their pages.
