The various types of sponsored stories offered by Facebook require more financial investment on the part of advertisers, but also deliver far better results, according to the findings of a new report by Salesforce.com, released Tuesday.
Page Like Sponsored Stories
Some Facebook users who have not yet been upgraded to the new News Feed are seeing a new layout for page like stories, both sponsored and organic, which appears similar to how those posts will appear in the revamped News Feed.
Earlier this month, Facebook rolled out a feature allowing users to create repeat events, aimed at making it easier to duplicate details from past events if they were similar to those for new ones. Now, the social network is apparently testing the concept with its ad manager, allowing a select group of page administrators who manage multiple pages to create similar ads for their different accounts, including duplication of the targeting parameters.
The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the U.S. 22squared Senior Vice President of Earned and Emerging Media Chris Tuff and Southeast Toyota Marketing Communications Manager Julie Tullis spoke about the progress they made on that front in just six weeks at a panel at the AllFacebook Marketing Conference in New York Wednesday, Dominating Scale with Facebook Technology to Drive True ROI.
Report: Facebook Page Post Ads Drive Engagement; Page Like Sponsored Stories Deliver Immediate Results
Web-based social-management outfit Upcast Social conducted a study of the use of Facebook’s open graph actions by three of its clients over a two-month period to gain insight into how advertisers and marketers were running campaigns on the social network.
The placement of ads in Facebook’s news feed has caused click-through rates to soar by more than 20 times, from 0.058 percent to more than 1 percent, according to an analysis of some 86 billion impressions between the third quarters of 2011 and 2012, from 459 clients in 113 countries by Spruce Media.
Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.
The “like page” and “find more pages” links on Facebook page like sponsored stories may soon have a new neighbor, as the social network is testing a new version with a “subscribe to page” link between the two existing links.
Facebook has extended the larger page like sponsored stories it introduced in late March to mobile, testing a new mobile page like sponsored story that it more than three times the size of its predecessors.