Page Post Ads - AllFacebook

Page Post Ads - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 20:09:57 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Expands FBX Test For News Feed Ads

In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.

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]]> Justin Lafferty http://allfacebook.com/fbx-news-feed-beta_b116717#disqus_thread http://allfacebook.com/fbx-news-feed-beta_b116717 http://allfacebook.com/?p=116717 Mon, 06 May 2013 19:35:42 +0000 Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising

Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.

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]]> David Cohen http://allfacebook.com/spruce-media-1q-2013-state_b116129#disqus_thread http://allfacebook.com/spruce-media-1q-2013-state_b116129 http://allfacebook.com/?p=116129 Mon, 29 Apr 2013 14:20:59 +0000 5 Tips For Mastering Mobile Facebook Advertising

Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.

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]]> Guest Writer http://allfacebook.com/5-tips-mobile-facebook-advertising_b114853#disqus_thread http://allfacebook.com/5-tips-mobile-facebook-advertising_b114853 http://allfacebook.com/?p=114853 Tue, 09 Apr 2013 14:15:14 +0000 Another Advertising Option For Facebook’s News Feed: Unpublished Posts

Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.

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]]> David Cohen http://allfacebook.com/news-feed-unpublished-posts_b113958#disqus_thread http://allfacebook.com/news-feed-unpublished-posts_b113958 http://allfacebook.com/?p=113958 Wed, 27 Mar 2013 13:54:29 +0000 Inconsistent Enforcement, Inability To Avoid News Feed Plague Facebook’s 20 Percent Text Rule

Facebook marketing expert Jon Loomer is 100 percent annoyed with Facebook’s 20 percent rule, as in, from Section III.D of the social network’s advertising guidelines: “Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.”

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]]> David Cohen http://allfacebook.com/jon-loomer-20-percent-text-rule_b111081#disqus_thread http://allfacebook.com/jon-loomer-20-percent-text-rule_b111081 http://allfacebook.com/?p=111081 Tue, 19 Feb 2013 12:10:11 +0000 Facebook Shares Highlights Of Performance Marketing Panel Discussion

Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.

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]]> David Cohen http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900#disqus_thread http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900 http://allfacebook.com/?p=110900 Fri, 15 Feb 2013 12:41:49 +0000 Kenshoo Social, Shoutlet Tout Results From Zappos Test Facebook Marketing Campaign

Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.

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]]> David Cohen http://allfacebook.com/kenshoo-social-shoutlet-zappos-test_b110191#disqus_thread http://allfacebook.com/kenshoo-social-shoutlet-zappos-test_b110191 http://allfacebook.com/?p=110191 Wed, 06 Feb 2013 11:42:28 +0000 Nanigans: Facebook Page Post Ads More Effective Than Marketplace Ads

Marketers are always trying to figure out which kinds of Facebook ads will net the most bang for their buck, and a recent Nanigans study may have the answer. Nanigans discovered that page post ads (located in the news feed) easily outperform marketplace ads, which are featured on the right side of the page. The company found that page post ads in the news feed have click-through rates that are 45 times higher and generate 14 percent better return on investment.

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]]> Justin Lafferty http://allfacebook.com/nanigans-page-post-ads-marketplace_b109508#disqus_thread http://allfacebook.com/nanigans-page-post-ads-marketplace_b109508 http://allfacebook.com/?p=109508 Mon, 28 Jan 2013 17:26:06 +0000 Facebook Limits Text In Cover Images, News Feed Ads To 20 Percent

Facebook tweaked its policies related to the use of text in the cover images of pages, as well as in ads that appear in users’ news feeds.

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]]> David Cohen http://allfacebook.com/text-cover-images-news-feed-ads-20-percent_b107270#disqus_thread http://allfacebook.com/text-cover-images-news-feed-ads-20-percent_b107270 http://allfacebook.com/?p=107270 Thu, 20 Dec 2012 17:02:59 +0000 Facebook Launches Promote Your App Page For Developers, Highlighting Advertising Options

Developers now have access to a new Promote Your App page from the social network, which functions as a portal highlighting all of the tools available to them for promoting, marketing, and advertising their applications.

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]]> David Cohen http://allfacebook.com/promote-your-app_b106724#disqus_thread http://allfacebook.com/promote-your-app_b106724 http://allfacebook.com/?p=106724 Thu, 13 Dec 2012 12:11:05 +0000 Facebook Allowing Select Page Administrators To Create Similar Ads On Different Accounts Earlier this month, Facebook rolled out a feature allowing users to create repeat events, aimed at making it easier to duplicate details from past events if they were similar to those for new ones. Now, the social network is apparently testing the concept with its ad manager, allowing a select group of page administrators who manage multiple pages to create similar ads for their different accounts, including duplication of the targeting parameters.

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]]> David Cohen http://allfacebook.com/create-similar-ads_b106701#disqus_thread http://allfacebook.com/create-similar-ads_b106701 http://allfacebook.com/?p=106701 Thu, 13 Dec 2012 10:54:18 +0000 How I Got A 12.5 Percent Click-Through Rate On Facebook Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position.

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]]> Dennis Yu http://allfacebook.com/12-5-ctr-facebook-dennis-yu_b106155#disqus_thread http://allfacebook.com/12-5-ctr-facebook-dennis-yu_b106155 http://allfacebook.com/?p=106155 Fri, 07 Dec 2012 10:59:43 +0000 Facebook Marketing: Beyond The Like

Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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]]> David Cohen http://allfacebook.com/allfacebook-marketing-conference-beyond-the-like_b106054#disqus_thread http://allfacebook.com/allfacebook-marketing-conference-beyond-the-like_b106054 http://allfacebook.com/?p=106054 Tue, 04 Dec 2012 16:25:18 +0000 Shoutlet 6.0 Rolls Out With New Features For Facebook Marketers

Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.

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]]> David Cohen http://allfacebook.com/shoutlet-6-0_b105982#disqus_thread http://allfacebook.com/shoutlet-6-0_b105982 http://allfacebook.com/?p=105982 Tue, 04 Dec 2012 12:17:01 +0000 The Dangers Of Facebook Promoted Posts And Suggested Posts

Friends of fans are a valuable group for many businesses on Facebook, and also the ones who see loads of advertising daily through sponsored stories, suggested posts, and promoted posts. While users are sometimes introduced to pages they end up liking, many times, posts from pages they haven’t connected with end up being unwanted messages. Social media expert Jon Loomer, in recent blog posts, explained how users aren’t shy about voicing their opinion and wrote about how brands can advertise to potential fans without aggravating them.

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]]> Justin Lafferty http://allfacebook.com/jon-loomer-promoted-suggested-posts_b105470#disqus_thread http://allfacebook.com/jon-loomer-promoted-suggested-posts_b105470 http://allfacebook.com/?p=105470 Tue, 27 Nov 2012 14:18:50 +0000