Facebook’s efforts to simplify its advertising offerings appear to have been extended to terminology, as sources told sister blog Inside Facebook that the term “page post” is being removed from the names of its ad units, although the units themselves are not changing.
Page Post Link Ads
Facebook is testing page post link ads that appear in users’ News Feeds without giving them the option to like or comment, which does not create any engagement, but significantly lowers the costs of running the ads.
Facebook added a feature to Ads Manager in August that allowed users to upload up to six images and create up to six page like ads or event ads from a single campaign. Now, it appears that this capability has been extended to page post link ads, as well.
Facebook continued its efforts to simplify its advertising offerings with Tuesday’s announcement that image sizes for ads on the social network have been updated and streamlined, making them consistent across all types of placements.
Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.
STUDY: News Feed Page Post Ads Deliver 26X More ROI, 20X Greater CTR Than Facebook Right-Hand-Side Ads
Page post ads in Facebook’s News Feed are becoming the ad unit of choice for marketers on the social network, mainly due to their return on investment performance, according to a study released Monday by Facebook advertising platform Nanigans.
Sponsored results became a casualty of both Facebook’s moves to simplify its advertising offerings and the rollout of its Graph Search feature, as the social network announced Thursday that advertisers will no longer be able to buy sponsored results starting in July, and that they will disappear from users’ search results around mid to late July.