Facebook’s efforts to simplify its advertising offerings appear to have been extended to terminology, as sources told sister blog Inside Facebook that the term “page post” is being removed from the names of its ad units, although the units themselves are not changing.
Page Post Video Ads
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag” with Facebook advertising, and it achieved stellar results.
Don’t tell Facebook users that soccer isn’t popular in the U.S.: The social network revealed in a post on the Facebook for Business page that approximately 500 million of its 1.28 billion monthly active users are fans of the beautiful game, with 48.9 million of those in the U.S., second only to the host country of 2014 FIFA World Cup Brazil.