Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.
Facebook is constantly tweaking its News Feed algorithm, so users generally see the stories they will like, comment on, or share. Now the social network is starting to ask old News Feed users how interesting they find page posts in their News Feeds.
Facebook continues to experiment with ways to push page administrators to promote their posts, with some page admins seeing the “boost post” option appearing in the quick edit menu atop posts on their pages’ Timelines.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Facebook announced Friday that it is making offers available to Android users. In April, Facebook made mobile offers available to iOS users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call-to-action buttons (get offer/shop now). Facebook also said users will have more control over whether or not they want to share offer page posts.
Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.