More companies are catching on to a Facebook ad product that used to be mainly used by Amazon: domain sponsored stories. For instance, if you share a link from Amazon, the company can then share that link again on friends’ news feeds at a later date. Facebook marketing expert Jon Loomer wrote in-depth about how a page administrator can create a domain sponsored story and gain successful click-through rates on those ads, but Inside Facebook noted that they can often be confusing for users.
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In yet another example of consolidation in the Facebook marketing sector, enterprise marketing technology provider Unified, a Facebook Preferred Marketing Developer, announced Monday that it acquired Facebook pages analytics and management solution and fellow PMD PageLever.
Earlier this month, PageLever launched Now, allowing Facebook page administrators to see statistics about their pages in real-time. But what if you wanted to keep current tabs on the competition? PageLever Tuesday announced Competitive Streams, an add-on to its service that lets marketers see what the competition is doing and which posts are doing well on the other side.
Billionaire Mark Cuban, owner of the National Basketball Association‘s Dallas Mavericks, is quite displeased with Facebook’s page algorithm. Angered that only a fraction of Mavericks fans are seeing posts, Cuban is getting serious about moving more of his business from Facebook to Twitter and other social media sites. However, analytics platform PageLever feels that Cuban’s claims don’t exactly hold much weight.
Facebook page administrators want to go where the conversation is. It’s not always in the most recent post. That’s what PageLever’s newest product — Now — wants to solve. With PageLever Now, marketers can see real-time analytics based on the most recent likes, comments, and shares, whether the post happened today, yesterday, or last month.
Facebook’s mobile user base is growing, but how quickly? New statistics from social analytics firm PageLever show that 19 percent of new Facebook fans in August came from mobile, compared with only 5 percent in May.
For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics — a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page’s posts reach, the most popular kind of content to post, and an analysis of the demographics of the fanbase.
Who says Facebook ads don’t work? Brendan Irvine-Broque, the director of growth at PageLever, wanted to get rid of a sizable vinyl record stash. So he spent $150 to promote an event, inviting people to come purchase records at $3 a pop. At the end of the day, Irvine-Broque had $10,000 in his hands.
Engagement with tabs on Facebook is down sharply, falling 53 percent since the social network switched brand pages to timeline, according to a study of some 500 pages, each with more than 10,000 likes, by Facebook analytics provider PageLever.
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion at Friday’s AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.
