PageLever - AllFacebook

The Pros And Cons Of Facebook’s Domain Sponsored Stories

Justin Lafferty — Mon, 11 Feb 2013 18:55:50 +0000

More companies are catching on to a Facebook ad product that used to be mainly used by Amazon: domain sponsored stories. For instance, if you share a link from Amazon, the company can then share that link again on friends’ news feeds at a later date. Facebook marketing expert Jon Loomer wrote in-depth about how a page administrator can create a domain sponsored story and gain successful click-through rates on those ads, but Inside Facebook noted that they can often be confusing for users.

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More Facebook Marketing Consolidation: Unified Acquires PageLever

David Cohen — Mon, 28 Jan 2013 12:44:53 +0000

In yet another example of consolidation in the Facebook marketing sector, enterprise marketing technology provider Unified, a Facebook Preferred Marketing Developer, announced Monday that it acquired Facebook pages analytics and management solution and fellow PMD PageLever.

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PageLever’s Competitive Streams Offers Real-Time Facebook Analytics On The Competition

Justin Lafferty — Tue, 27 Nov 2012 18:17:15 +0000

Earlier this month, PageLever launched Now, allowing Facebook page administrators to see statistics about their pages in real-time. But what if you wanted to keep current tabs on the competition? PageLever Tuesday announced Competitive Streams, an add-on to its service that lets marketers see what the competition is doing and which posts are doing well on the other side.

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Is Billionaire Mark Cuban’s Anger At Facebook Misguided?

Justin Lafferty — Thu, 15 Nov 2012 14:53:17 +0000

Billionaire Mark Cuban, owner of the National Basketball Association‘s Dallas Mavericks, is quite displeased with Facebook’s page algorithm. Angered that only a fraction of Mavericks fans are seeing posts, Cuban is getting serious about moving more of his business from Facebook to Twitter and other social media sites. However, analytics platform PageLever feels that Cuban’s claims don’t exactly hold much weight.

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PageLever Now Tracks Real-Time Facebook Analytics

Justin Lafferty — Thu, 01 Nov 2012 11:56:25 +0000

Facebook page administrators want to go where the conversation is. It’s not always in the most recent post. That’s what PageLever’s newest product — Now — wants to solve. With PageLever Now, marketers can see real-time analytics based on the most recent likes, comments, and shares, whether the post happened today, yesterday, or last month.

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Nearly 20 Percent Of New Facebook Fans Come From Mobile

Justin Lafferty — Wed, 17 Oct 2012 12:55:01 +0000

Facebook’s mobile user base is growing, but how quickly? New statistics from social analytics firm PageLever show that 19 percent of new Facebook fans in August came from mobile, compared with only 5 percent in May.

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PageLever Launches Minilytics For Facebook Marketing Novices

Justin Lafferty — Mon, 27 Aug 2012 15:16:01 +0000

For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics — a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page’s posts reach, the most popular kind of content to post, and an analysis of the demographics of the fanbase.

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PageLever Employee Uses Facebook Ads To Turn Records Into $10,000

Justin Lafferty — Tue, 31 Jul 2012 18:31:33 +0000

Who says Facebook ads don’t work? Brendan Irvine-Broque, the director of growth at PageLever, wanted to get rid of a sizable vinyl record stash. So he spent $150 to promote an event, inviting people to come purchase records at $3 a pop. At the end of the day, Irvine-Broque had $10,000 in his hands.

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Report: Facebook Tab Engagement Drops Sharply With Timeline For Pages

David Cohen — Fri, 06 Jul 2012 11:00:49 +0000

Engagement with tabs on Facebook is down sharply, falling 53 percent since the social network switched brand pages to timeline, according to a study of some 500 pages, each with more than 10,000 likes, by Facebook analytics provider PageLever.

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Know Thy Enemy: Keep Track Of Your Facebook Competitors

Justin Lafferty — Fri, 29 Jun 2012 20:26:51 +0000

Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion at Friday’s AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.

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Could News Feed Optimization Take Off Soon?

Justin Lafferty — Mon, 18 Jun 2012 12:55:20 +0000

Using keywords to climb to the top of Google’s searches is nothing new for businesses. But as sponsored stories become more popular, could news feed optimization be far behind?

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Search Engine Referrals To Facebook Pages Halved

Julie D. Andrews — Thu, 31 May 2012 19:59:50 +0000

In January, Google released its Search Plus Your World , which was built to customize results to social networks, as well as to highlight Google Plus. Fears swirled among competing social networks, Facebook among them, that the search-engine giant had aims of boosting its own social network while limiting traffic to others.

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How To Get 41% More Likes On Your Facebook Posts

Brian Carter — Tue, 13 Dec 2011 10:58:22 +0000

Even if you’re using the best marketing practices on Facebook, you can still take engagement and virality to the next level. continued…

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6 Ways Facebook Analytics Ninjas Get Mega-Likes

Brian Carter — Mon, 08 Aug 2011 11:00:26 +0000

If you’re not a complete Facebook beginner, you know you need a good Feedback rate (more likes and comments on your posts) to stay visible to your fans. We’ve already used PageLever data to show that a shockingly low percentage of fans see most pages’ posts.

Okay, so you’re ready to improve your results… But getting better results in online marketing requires good analytics. Which Facebook page analytics should you use?
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