
Using keywords to climb to the top of Google’s searches is nothing new for businesses. But as sponsored stories become more popular, could news feed optimization be far behind?

Using keywords to climb to the top of Google’s searches is nothing new for businesses. But as sponsored stories become more popular, could news feed optimization be far behind?
In January, Google released its Search Plus Your World, which was built to customize results to social networks, as well as to highlight Google Plus. Fears swirled among competing social networks, Facebook among them, that the search-engine giant had aims of boosting its own social network while limiting traffic to others.

If you haven’t already manually determined the best times of day and days of the week for posting to your Facebook audience (using either Facebook page insights or PageLever), you’re missing out. That’s when you should post or even repost your best material.

How can you use Facebook page insights and analytics tools to increase your likes?