Social marketing platform Pagemodo announced its spring 2014 release, with new features Post Designer and Cover Photo Designer aimed at enabling small businesses to easily create visually appealing Facebook pages and presences on other social networks, including Twitter and LinkedIn.
Zynga’s newest release, Hidden Chronicles, graces the top of our chart this week, followed by tools that help brands create better pages on the social network.
Facebook page-creation vendor Pagemodo has a new owner, as its parent company, Webs Inc., was acquired by Dutch marketing products and services company Vistaprint.
Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop Facebook brand pages.
Half of small businesses aren’t on Facebook yet — but why?