Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success — Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.
Despite posting an apology and claiming that it will “work on internal procedures,” the ripples caused by Facebook’s real-name policy spread wider and wider. More groups are being affected, and the hubbub has chummed the waters, ending in more accounts suspended in what has become a cultural cyber-war. And real-name policy is targeting the WRONG people in this reporting equation.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Facebook continued to mark National Cyber Security Awareness Month with content aimed at keeping its users safe on the social network, and the latest installment is an infographic containing tips for how small and midsized businesses can protect their pages.
For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
In its rush to continually evolve its product, Facebook often makes leaps forward in many areas, and sometimes that involves two steps back. But in the case of the nearly anonymous “other” folder and its complete omission from the highly touted Facebook Messenger applications, I guess the steps back sent it over a cliff — or maybe Facebook realizes how entirely useless this folder is and plans to kill it off. Wait, what “other” folder? Exactly.