Social marketing platform Pagemodo announced its spring 2014 release, with new features Post Designer and Cover Photo Designer aimed at enabling small businesses to easily create visually appealing Facebook pages and presences on other social networks, including Twitter and LinkedIn.
We all have “those” Facebook friends who muck up our News Feeds with all sorts of hoopla, from political rants and game achievements to oversharing TMI (too much information). Which posts are the most annoying? Well, Facebook probably has a good idea, as the latest survey from the Facebook Feedback Panel attempts to sort out the good, the bad, and the ridiculously annoying.
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Facebook released version 9.0 of its flagship iOS application, and the most prominent new feature is the ability for users to reply directly to comments on posts by pages that have enabled the feature.
When Facebook announced last week that it was simplifying its privacy settings, one of the changes it mentioned was the ability for users to change the privacy settings on their past cover images. That change has apparently been extended to pages, as well.
Facebook continues to enhance the information available via its five-star ratings system for pages, following up January’s moves to display pages’ average ratings in stars and add breakdowns of users’ ratings and a numerical average when users hovered over the stars with the addition of the numerical average to the left of the stars.
New Esquire Network series “Lucky Bastards” debuts at 10 p.m. Wednesday, but Facebook users didn’t have to wait to see the first episode of the new original series, as the network posted in in three segments on its Facebook page: here, here, and here.