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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

MIDTERM ELECTIONS: Facebook’s Interactive Map

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The results of elections in the U.S. are not decided by Facebook likes, and this is a good thing, because while Shakira may be very entertaining, she is probably not best-suited to serve as president. But likes do provide an effective way to get a feel for public consensus, and with the midterm elections fast approaching, Facebook created an interactive dashboard examining candidates’ likes and people talking about this totals in races for governor, the House of Representatives and the Senate.

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ABC News Town Hall on Ebola Reaches 10M+ Facebook Users, Tallies 1.5M+ Video Views

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With Ebola continuing to be a top health concern, ABC News turned to Facebook to host a town-hall event on the topic, and manager of strategic partnerships for broadcast news Beth Loyd said in a post on the Facebook Media blog that highlight videos posted to the social network by ABC News have reached more than 10 million users and been viewed more than 1.5 million times.

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Facebook Real-Name Policy Is Still Targeting the Wrong People in Its Reporting Equation

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Despite posting an apology and claiming that it will “work on internal procedures,” the ripples caused by Facebook’s real-name policy spread wider and wider. More groups are being affected, and the hubbub has chummed the waters, ending in more accounts suspended in what has become a cultural cyber-war. And real-name policy is targeting the WRONG people in this reporting equation.

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Publishers Clearing House Brings ‘The Give Back’ Back to Facebook for Year Four

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For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.

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