Facebook announced some eventful news for page administrators, as the social network introduced desktop and mobile News Feed ads and insights for events, as well as a new look for users’ events pages.
Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates.
Facebook likes can be viewed any number of ways, but according to a federal court judge in Florida, they cannot be considered property. That declaration was part of the ruling in a lawsuit filed against BET by insurance agent Stacey Mattocks over a fan page for The Game, a series on the cable network.
If you have ever wanted to scroll back through your status update history on Facebook’s Timeline to delete old statuses (just in case someone ever looks), but you didn’t want to take the time to do actually sit and scroll through the years of regretted posts, there is now a solution for that, and it’s aptly named Status History.
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.