Social media management tool Gain added new features aimed at its enterprise customers, including the ability to mass-edit posts on Facebook, as well as to perform bulk actions and set up multiple approval rounds.
How can nonprofits take advantage of the new application released by Facebook Tuesday, Facebook Groups? Lauren Van Horn, who works on strategic partnerships for nonprofits and causes for the social network, offered some tips in a post on the Facebook Media blog.
Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android.
Members of the media who cover the technology sector have a new resource, compliments of Facebook, as the social network announced the launch of FB Techwire, which is powered by social content discovery and verification provider Storyful.
Social-media giving campaign “The Give Back” gave back, as Publishers Clearing House delivered a check for $200,000 to St. Jude Children’s Research Hospital following the fourth year of the initiative.
Marketers on Facebook were already starting to ramp up their paid ads and boosted posts even before the social network announced last Friday that users will see fewer promotional posts from pages in their News Feeds, according to a recent study by Experian Marketing Services.
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Hey kids (or rather, parents), Santa‘s got a brand new bag — and a Facebook page, too! He’s communicating directly to your child with old-fashioned tidings in a newfangled way, via customized videos you can create yourself (without taking direct credit, of course)! Want to be Santa’s little (or big) helper this Christmas and give your child the thrill of their young lives? Right this way …
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.