Digital marketing agency im.mk, a Facebook Preferred Marketing Developer, released an updated version of its iOS application aimed at allowing page administrators to quickly and easily create Facebook ads on their iPhones, and Take an Ad now supports the social network’s recently introduced local awareness ads.
Can the colors page administrators use on their Facebook pages impact engagement? Yes, according to analytics provider Wisemetrics, which created an application to help page admins determine the best colors for their pages.
When Facebook users like brands’ pages, that sentiment may not be permanent, as research from GlobalWebIndex indicated that 30 percent of Facebook users between the ages of 16 and 64 have unliked or unfollowed brands, with that figure rising to 38 percent among users aged 16 through 24.
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights.
The top Facebook page in Australia in terms of engagement in 2014 was Hit107, while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
With changes to Facebook’s News Feed algorithm looming in January, aimed at cutting back promotional posts from pages, Likeable Local is targeting small and midsized businesses with its newest social media marketing tool, Likeable Local Pro.
Facebook made its mobile like button available to all iOS and Android application developers in early October, and software engineer Karthik Subramanyam highlighted its use by musiXmatch and Runtastic in a post on the social network’s developer blog, which also offered some tips from early adopters of the mobile like button.
In November 2013, Internet marketing firm TechWyse created an infographic detailing the specifications for Facebook ad and image sizes, but much has changed since then, so the company released an updated cheat sheet infographic.