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Facebook News Feed Placement Is All About Relevancy

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Facebook’s algorithm, which decides what users see and when, has become a hot topic in recent months as the company tweaks it to ensure that users see the content with which they’d be most likely to engage. During a meeting Friday with selected members of the media, Facebook representatives explained that there’s no malicious intent with the changes in its algorithm. Based on how users have engaged with posts in the past, Facebook wants users to see what kinds of stories they’d be most willing to like, comment on, and share.

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How Do Facebook’s Opt-In Notifications, Pages Feed Affect Brands?

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Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.

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Facebook Text-Only Posts Beating Photo And Link Posts On EdgeRank

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Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?

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Facebook Tests Pages Feed, Letting Fans See All Posts From Pages

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Facebook pages want their fans to see all of their posts. Facebook fans want to see all of the posts from their pages. It appears that Facebook is listening to these complaints. Earlier this week, we reported that fans can opt in to see notifications whenever a page they like updates. Sister site Inside Facebook wrote Friday that the site is testing a separate pages feed, allowing users to see updates from just pages they’ve liked in a separate news feed.

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