If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
Facebook announced the release last week of Facebook Mentions, an application aimed at helping celebrities and public figures manage their presence on the social network. What do celebrities think of the app so far? None other than William Shatner shared his opinions about Facebook Mentions in a Tumblr post, comparing it to the social network’s Pages Manager app.
Facebook released updated version of its Pages Manager applications for iOS and Android, featuring easier access to tools for page administrators, quicker navigation to page activity and insights, and more direct access to its action bar.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
Facebook updated yet another mobile application, rolling out version 3.0 of its Pages Manager for iOS, with new features including the ability for page administrators to pin and unpin posts on their pages.
Facebook page administrators with iOS devices can use the social network’s Pages Manager application to perform some of their duties, but what about monitoring and managing ad campaigns? That’s where Kuhcoon Ads comes in.
Facebook appears to be migrating more of the functionality from its Pages Manager applications into its flagship mobile apps.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett. They used to say, “There is no such thing as bad publicity,” but that was before Facebook.