Facebook introduced its Pages to Watch feature last July, enabling page administrators to keep tabs on the pages of their competitors, and Pages to Watch was added to page insights this past February, but what if page admins want to focus on their competing pages’ ads and promoted posts? Enter Compass, which launched in beta earlier this week.
Pages to Watch
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
With the new layout for Facebook pages on desktop in the process of being rolled out, the social network sought to answer the most common questions from page administrators with a post on the Facebook for Business page.
The redesigns keep humming out of Menlo Park, Calif., as Facebook announced a revamp of its pages for desktop, which will begin rolling out this week, just days after revealing a new look for its News Feed.
Facebook continues to introduce new ways for page administrators to monitor their competitors’ pages, following up the addition of Pages to Watch to its page insights earlier this week with the introduction of notices when posts from those pages are generating strong engagement.
Facebook introduced a Pages to Watch module last July, allowing page administrators to choose up to five pages they did not manage and track their likes and other analytics. Pages to Watch has now been added into the social network’s page insights, rather than being broken out as a separate module.