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Facebook Testing Changes To Page Insights

David Cohen — Wed, 19 Jun 2013 14:54:17 +0000

Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.

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Facebook Start To Success Program Targets First-Time Advertisers In EMEA Region

David Cohen — Wed, 19 Jun 2013 13:21:25 +0000

Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.

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Facebook: 1M Active Advertisers Over Past 28 Days

David Cohen — Tue, 18 Jun 2013 17:47:11 +0000

Facebook Director of Small Business Dan Levy announced a milestone of sorts during a small business roundtable in New York: 1 million advertisers have been active on the social network in the past 28 days.

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Facebook Revamps Page Post Link Ads

David Cohen — Mon, 17 Jun 2013 17:00:08 +0000

Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.

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The Best Of Facebook, There For The Taking

Guest Writer — Fri, 14 Jun 2013 08:09:29 +0000

Everyone is on Facebook, truly. Kids complain about their grandparents commenting on their statuses. Colleagues rave about its potential for social business. Sure, your four-year-old nephew hasn’t signed up (yet), but his mother has certainly chronicled his existence from the first ultrasound, and thanks to Timeline, you know all about coworkers’ weekend activities, friends’ anniversaries, and parents’ favorite articles, in addition to the goings on of all of your favorite businesses and brands.

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Oh My: George Takei Defuses Controversy Over Facebook ‘Ghostwriter’

David Cohen — Thu, 13 Jun 2013 15:38:01 +0000

“What is this hoo-ha about my Facebook posts?” That was the very George Takei-like answer from George Takei to the mini-controversy over reports earlier this week that TV writer Rick Polito was behind some of the posts on the former “Star Trek” star’s ultra-popular Facebook page.

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Facebook Adds ‘Boost Post’ Buttons To Weekly Insights Emails To Page Admins

David Cohen — Thu, 13 Jun 2013 10:44:35 +0000

Facebook’s weekly email to page administrators, which updates them on their pages’ new likes, people talking about this, and total reach, included a new feature this week: Three posts were highlighted, with their total reach figures and “boost post” buttons included for each of them.

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Facebook Advises Brands On Hashtag Usage

David Cohen — Wed, 12 Jun 2013 17:40:48 +0000

Facebook’s announcement on its introduction of clickable hashtags Wednesday discussed how users on the social network could benefit from the new feature by more easily accessing content related to trending subjects, but how will hashtags impact brands?

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STUDY: 35 Percent Of Social Network Users Do Nothing When Their Friends Like Brands

David Cohen — Wed, 12 Jun 2013 10:57:51 +0000

A total of 57 percent of social media users in the U.S. have liked their favorite brands, but when asked what impact their friends’ likes had on them, the most common answer (35 percent) was none, according to new study by Adobe on the state of online advertising.

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Facebook Content-Curation, Scheduling App Post Planner Adds Trending Content Feature

David Cohen — Mon, 10 Jun 2013 17:24:01 +0000

Facebook content-curation and scheduling application Post Planner introduced a new feature that uses a unique algorithm to allow page administrators to search for and post trending content on any keyword.

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Why You Should Target Customers Through Facebook Ads

Guest Writer — Mon, 10 Jun 2013 16:58:13 +0000

Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook?

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Facebook Aims To Make Ads Simpler, Better For Advertisers And Users

Justin Lafferty — Thu, 06 Jun 2013 17:23:52 +0000

Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.

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INFOGRAPHIC: How To Get More Likes On Facebook

David Cohen — Thu, 06 Jun 2013 14:24:54 +0000

While there is much more to marketing on Facebook than ramping up a page’s total number of likes, the like is still the gateway to engagement, and it shouldn’t be discounted.

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Facebook Testing A Return Of Notifications In Admin Panel

Justin Lafferty — Thu, 06 Jun 2013 13:44:43 +0000

In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.

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Local Businesses: Facebook Wants Your Information

David Cohen — Thu, 06 Jun 2013 10:17:08 +0000

Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.

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