Paid Media - AllFacebook

Why Pay-Per-Click Tool Vendors Are Struggling On Facebook

Dennis Yu — Thu, 11 Apr 2013 13:54:05 +0000

Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter.

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Facebook Advertising, Marketing Firms Moontoast, SocialCode To Collaborate

David Cohen — Tue, 26 Mar 2013 11:12:21 +0000

Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.

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SocialCode Self-Serve Platform Comes Out Of Beta

David Cohen — Tue, 05 Mar 2013 11:10:50 +0000

Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.

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Glow Digital Media Takes Aim At Facebook News Feed With Engagement Accelerator

David Cohen — Fri, 01 Mar 2013 11:58:45 +0000

Glow Digital Media, which was named a Facebook Strategic Preferred Marketing Developer last September, hopes to kick-start engagement for its clients within the social network’s news feed with this week’s launch of its Engagement Accelerator tool for its Glow Machine social advertising platform.

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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Justin Lafferty — Thu, 28 Feb 2013 21:20:04 +0000

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.

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Facebook Temporarily Suspends Preferred Marketing Developer Applications, Refocuses On Paid Media

David Cohen — Wed, 13 Feb 2013 12:17:34 +0000

Facebook is reworking its Preferred Marketing Developers program, suspending applications for “the next few weeks” while the system is rejiggered to focus on advertisers and agencies that purchase paid media on the social network.

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More Facebook Marketing Consolidation: Unified Acquires PageLever

David Cohen — Mon, 28 Jan 2013 12:44:53 +0000

In yet another example of consolidation in the Facebook marketing sector, enterprise marketing technology provider Unified, a Facebook Preferred Marketing Developer, announced Monday that it acquired Facebook pages analytics and management solution and fellow PMD PageLever.

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Reckitt Benckiser’s Laurent Faracci Touts Facebook’s Role In Campaign For Lysol Power & Free

David Cohen — Mon, 28 Jan 2013 11:15:06 +0000

Advertising and marketing via Facebook got a ringing endorsement from Reckitt Benckiser U.S. Chief Strategy and Marketing Officer Laurent Faracci during the social network’s CPG Summit in New York earlier this month, as he touted his company’s campaign to back its Lysol Power & Free bathroom cleaner.

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Shoutlet 6.0 Rolls Out With New Features For Facebook Marketers

David Cohen — Tue, 04 Dec 2012 12:17:01 +0000

Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.

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Facebook, ComScore Study Touts Benefits Of Paid Media, Even For Larger Brands

David Cohen — Wed, 24 Oct 2012 12:28:03 +0000

Facebook is hoping to maintain the momentum it sparked with its third-quarter earnings call Tuesday by backing up the words of Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman with data in the form of a joint study with comScore, Understanding Paid and Earned Reach on Facebook.

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How Facebook’s Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media Marketing

Guest Writer — Thu, 12 Jul 2012 10:00:29 +0000

To say there’s been a shift in the way people engage with brands would be a gross understatement — it’s more like a huge leap. But all things considered, it’s not surprising. The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.

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