Facebook is handily winning the battle of social networks in south Asia. According to a new study by Jana, Facebook is the social network of choice in Bangladesh, India, Indonesia, Pakistan, the Philippines, and Vietnam, toppling Twitter, Google Plus, and Zing. In nearly every country, more than 70 percent of respondents said they use Facebook more than any other social media site.
In an effort to get a leg up on Facebook marketing, many like-obsessed pages resort to buying fans — fake profiles which only exist to boost pages’ numbers. Now that Facebook has broken down fans by country, VentureBeat notes that it’s easier to see which pages have acquired fans honestly, and which ones flat-out paid for them.
It’s great when a brand or business on Facebook responds to posts and comments from their fans. However, an errant comment can result in the wrong kind of engagement, as a Montana ice cream shop found out recently. After a Muslim fan of Wilcoxson’s Ice Cream in Livingston, Mont. asked if the ice cream contained pork gelatin, the page manager responded with an inflammatory comment. The backlash has led Wilcoxson’s to shut down its Facebook page.
Facebook founder Mark Zuckerberg could be in hot water over a “Draw Muhammad” contest hosted on the site last month. He is being investigated by Pakistani authorities under a section of the penal code that makes blasphemy against Muhammad punishable by death.
According to BusinessWeek, Facebook access has been restored in Pakistan following a correspondence from Facebook wich assures that “no blasphemous material will be available to users in Pakistan.” In other words, Facebook will block access to groups, such as the “Everybody Draw Mohammed Day” to those users who are based in Pakistan. If true, this means Facebook has caved to pressure from the country after users were denied access for almost two weeks.